ASIAN TOUR is a project co-financed by the European Commission. It fully meets the objective of the Asia Invest Programme 2006-2007 of promoting and facilitating the direct business co-operation between EU and Asian tourism sector actors by supporting Asian Countries in turning into international economy and stimulating a local self-sustainable economic base.

The ASIA INVEST PROGRAMME was launched in 1997 as an initiative of the European Union to promote and support business co-operation between the EU Member States and Asia.
The Programme provides assistance to intermediary organisations to facilitate mutually beneficial partnerships between EU and Asian companies, in particular small and medium-sized enterprises (SMEs), as well as to strengthen the framework conditions to increase trade and investment flows between the two regions.