Sector & Regions
The project recognize that, in the context of globalisation and increased international
tourism flows, tourism is one of the most relevant competitive industries in the
world wide economy, employing about 230 million people in the world and involving
about 5 billion people. It is widely known that tourism represents a powerful driving
sector for the socio economic progress of the Asian Developing Countries where the
week industrial cannot guarantee substantial socio- economic benefits and trade
exchange on the international market.
Asian SMEs/IBOs/institutions will acquire EU standards, know how and best
practices on sustainable planning and management of the target sector. they will
benefit from international cooperation and direct contacts with EU operators/organizations.
EU SMEs and IBOs they will benefit from the improved collaboration with skilled
Asian SMEs from the major diversified tourism product, destinations to promote and
export on EU market.
The project Asian Tour has an Asia wide dimension, involving Nepal, Mongolia and
Vietnam. They are becoming well-known tourist destinations due their endogenous
natural and cultural peculiarities that guarantee a comparative advantage in tourism
offer and great opportunities.
Market analysis of the tourism sector
During project implementation a deep analysis of the state of art of the tourism
sector of Asia Partner Countries will define more deeply the target regions and
will permit to understand the specific needs of tourism sector in that areas. According
to project proposal the sector analysis in each Asian Country will be carried out
by European experts in collaboration with Asian project partners.
Market research results